LOS ANGELES -- The marketer of Black Death vodka said yesterday that it has agreed to sell the liquor in the United States under the name Black Hat, satisfying federal regulators who had concluded that the old label was illegal and misleading.
The announcement marked a capitulation by Black Death USA, which has imported the beet-based Belgian brew for a couple of years and has pitched it in advertising that featured Slash of the hard-rock group Guns N' Roses. The liquor's packaging was decorated with a smiling skull and coffin.
Earlier, the El Monte, Calif.-based marketer had vowed to challenge the U.S. Bureau of Alcohol, Tobacco and Firearms' April ruling rescinding the Black Death label. That ruling would have banned future imports.