WE HAVE A suggestion for consumer gadfly Ralph Nader: lighten up. Now the self-made public ombudsman has reacted in outraged and sanctimonious tones against the Postal Service's promotion of its poll to determine the design of a commemorative stamp in honor of Elvis Presley.
Mr. Nader calls it "ballyhoo" and "a costly trivialization and diversion of the Post Office's main purpose: the dependable and reliable delivery of the mail." He even attacked an old nemesis, former postmaster general Anthony Frank, who authorized the Elvis stamp, calling it his "final zany pirouette."
Clearly, Mr. Nader lacks a sense of humor, and a sense of entrepreneurial marketing skills. That is something Mr. Frank possesses and why he was given the postal job in the first place. He used it effectively to upgrade the Postal Service's image, and -- if Mr. Nader cares to check -- improve efficiency and bottom-line viability of the quasi-governmental agency.