Outlet holding bold sale of lingerie at modest prices
It almost slipped past us. This is National Lingerie Week and the folks at the Intimate Apparel Council want you to take stock of your underwear drawer and buy something pretty and fitting. Mother had the same standards about undies. After all, knowing you are dressed beautifully from the skin out does give you stylish confidence. What if you're hit by a car?
In Reading, Pa., VF (Vanity Fair) Factory Outlet -- the country'largest chain of manufacturer outlet stores -- is marking the week with a line of lingerie specially priced between $2.50 and $6 through the end of the week. That's quite a trip for bikini briefs, but the huge warehouse also carries brands such as Barbizon, Jantzen and Health-Tex to dress the family. Prices there are half of the lowest manufacturer's price. Call (800) 772-VFFO for hours.
NEW SHOPPING CLUB
Apparel stores are using a variety of promotions to attract customer loyalty and dollars. The g.Briggs stores have initiated a shopping club which entitles members to regular discounts and special benefits.
Through April 26, a customer can buy a BriggsClub membership for $25, which entitles the member to a 20 percent discount on all purchases at the Timonium store. In addition, each member receives five temporary membership cards to distribute to friends to receive a 10 percent cash dividend on purchases made by those persons. Also, club members receive a free clothes dividend of 4 percent if purchases total more than $600 for the year.
After April 26, the price of a BriggsClub membership will cost $50. The discounts apply only at the Timonium store and are limited to club hours Thursdaysto Sundays.
The store specializes in name brand and private label classic career clothes for men and women. If that's the look you want, the shopping club is a plus. For more details, call the Timonium store at (410) 561-4804.
A PERSONAL STAMP
A monogram adds a distinctive touch to the most basic clothes. Monograms Plus, a franchise operation, will open at Owings Mills Town Center on May 1, offering a variety of monogramming services. The shop will carry its own stock but is also prepared to offer same-day monograms on products purchased at other stores.
Owner Wayne Welch says the variety of designs is limitless. "White on white, or black on black looks particularly sophisticated, the interest being in the subtle contrast of textures. On the other hand we can do bold and bright designs on T-shirts and tot's clothes." The average cost of a three-letter block monogram will be $6.
One smart shopper we know cornered the market on marked-down white terry cloth bathrobes last Christmas and had them monogrammed as gifts for the entire family -- special and classic gifts at a budget price. With Mothers' Day, Fathers' Day, graduations and weddings coming up, a monogrammed something could be a fine personalized gift.