WLIF fires news director, reduces news

April 14, 1992|By Eric Siegel

WLIF-FM (Lite 102) fired veteran news director Dave Humphrey yesterday, replacing him with afternoon announcer Sloane Brown.

The moves mean the light adult contemporary station will have just one full-time news announcer and will offer no newscasts after 8:30 weekday mornings. Previously, the station eliminated its weekend news broadcasts.

"People are not coming to A.C. [adult contemporary] stations for the news," said program director Gary Balaban, who added that the station would continue to air afternoon traffic and stock reports.

Mr. Humphrey had been the news director at WLIF for 6 1/2 years. Before that, he had been in the news department of WCBM-AM for 15 years.

Ms. Brown, a former WMAR-TV (Channel 2) anchor and reporter who has been with WLIF since 1989, will deliver half-hour newscasts from 5 a.m. to 8:30 a.m. weekdays.

WLIF, which was one of the area's top-rated stations in the early 1980s when it had an easy listening format, was ranked fifth in the most recent Arbitron ratings, with a 6.1 share of listeners ages 12 and over.

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