In a move that will intensify its competition with PHH Corp. of Hunt Valley, Coldwell Banker is restructuring its corporate-relocation company and renaming it "Relocation 1."
Coldwell Banker, which is seeking to dethrone PHH as the market leader in corporate relocation, is restructuring the operation to provide a broader range of services to people transferred by their companies, said Richard Purvis, president of the Coldwell Banker Baltimore/Washington region.
In the past, Coldwell Banker emphasized assistance to corporate employees by helping them sell their homes.
After the restructuring, employees also will receive a broad range of services in the city to which they are headed.
Those would include anything from finding the right home to finding day care, Mr. Purvis said.
Coldwell Banker, part of the Sears Roebuck financial-services network, operates one of the nation's largest retail realty chains.
"Relocation 1 provides a tremendous opportunity for Coldwell Banker Sales Associates to offer our clients and customers one of the largest home selling and home buying networks anywhere," Mr. Purvis said.