In a move that will intensify its competition with PHH Corp. of Hunt Valley, Coldwell Banker is restructuring its corporate-relocation company and renaming it "Relocation 1."
Coldwell Banker, which is seeking to dethrone PHH as the market leader in corporate relocation, is restructuring the operation to provide a broader range of services to people transferred by their companies, said Richard Purvis, president of the Coldwell Banker Baltimore/Washington region.
In the past, Coldwell Banker emphasized assistance to corporate employees by helping them sell homes.
After the restructuring, employees also will receive a broad range of services in the city to which they are headed. Those would include anyhing from finding the right home to finding day care, Mr. Purvis said.