New instant lottery promotes opening of baseball stadium Vi Ripken to be featured in TV commercials.

February 12, 1992|By Frank D. Roylance | Frank D. Roylance,Staff Writer

Filming was to start today for a series of television commercials for the Maryland Lottery featuring Vi Ripken, the wife of Oriole third-base coach Cal Ripken Sr.

The ads are a promotion for a new Maryland Lottery instant game called "Baseball Memories" that is tied to the April opening of the new Oriole Park at Camden Yards.

The television spots will feature Mrs. Ripken talking about her baseball memories. Then she will scratch an instant lottery ticket and appear to win, said Carroll H. Hynson Jr., lottery spokesman.

The script calls for her to exclaim something like, "The boys

aren't the only ones who can hit," he said. The "boys," of course, are Mrs. Ripken's sons, Oriole shortstop Cal Ripken Jr. and Oriole second baseman Billy Ripken.

A campaign consisting of television, radio, print and outdoor ads will debut with the game Feb. 24.

Proceeds from the game will go to the Maryland Stadium Authority to help pay for the new stadium. The authority collects $24 million from as many as four instant games each year.

The ads are being filmed at Rocket Studios on North Charles Street in Baltimore, a subsidiary of Trahan Burden & Charles, the Lottery Agency's advertising agency.

Hynson said the new instant game is a traditional rub-off game in which players will try to match three of six prize amounts printed on the ticket.

The game will offer players odds ranging from one chance in seven ofwinning another lottery ticket to one chance in 100,000 of winning $1,000. There will be intermediate prizes of $5, $25, $50 and $250.

The game's 8 million tickets will feature pictures of Memorial Stadium and "generic" Oriole action shots, Mr. Hynson said.

Players who buy five consecutively numbered tickets will receive a free poster from the ticket agent.

The agency expects to give away up to 250,000 posters, which feature a seating chart for the new stadium and an Oriole schedule for 1992.

"We think this one will be extremely popular," Mr. Hynson said of the new game. "It could [sell out] very quickly because of the posters. We've had [instant] games go out as quickly as five weeks or so."

Most, however, last 11 to 13 weeks, and less popular games have lasted up to a year before selling out, lottery officials said.

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