The model cliche that '60s and '70s woman with a figure like Macaulay Culkin's no longer slinks down fashion show runways or sashays through photo shoots. She's been dethroned by curvaceous '90s models like Cindy Crawford, Naomi Campbell and Elle MacPherson.
And while these women are leaner, firmer and far more athletic than the hourglass goddesses of eras past Marilyn Monroe, Betty Grable, Jane Russell there's no arguing that the femme fatale is back. With this new appreciation for cleavage and curves comes a renewed interest in what apparel manufacturers call "foundation garments." That means bras and girdles.
Women bought 225 million bras and 50 million girdles in 1990. We're buying so many more bras particularly because of new specialty styles such as underwire and push-up bras and backless or strapless versions.