It's white, cotton, standard, basic, dependable -- and boring.
It's men's underwear.
Until now, shopping for men's undergarments has been about as exciting as trying out a "new and improved" brand of laundry detergent.
But things are changing in the realm of men's foundations. This doesn't just involve the latest printed silk boxers, but rather an evolution of the product and expansion of the market.
Manufacturers and designers such as Calvin Klein, Jockey International, Franco Moschino, Gianni Versace, Gianfranco Ferre and others recently have developed new lines of men's fashion underwear in a variety of styling, detailing, fabric, pattern and color. A pair of these updated briefs, for example, might be high-waisted in black-and-white stripes with 10 percent Lycra and a button-fly.
Calvin Klein, a front-runner in the market, also has created an 11-piece line of sleek (and sexy) functional athletic underwear. A few of the bodies included in the line are a "cycling short," a "body tank" that looks like a wrestling suit, and long-johns style "sport pants." All the athletic wear is a blend of cotton and 5 percent Lycra for extra structuring and support.