Armani goes shoppingGiorgio Armani, whose A/X shop has...

INSIDE Fashion

January 09, 1992|By New York Times News ServiceLos Angeles Daily NewsEdited by Catherine Cook

Armani goes shopping

Giorgio Armani, whose A/X shop has been attracting crowds in SoHo, stopped off to do a little shopping of his own last week -- at Brooks Brothers, according to store executives.

The Italian designer, who recently revived the American sack suit popularized by Brooks, dropped about $2,300 in two visits to the Brooks Brothers store on Madison Avenue. He stocked up on shirts, braces and ties, proving that designers sometimes choose to buy something other than their own merchandise.

Brooks Brothers executives pointed out that soon Mr. Armani wouldn't need to fly to New York to purchase their goods: the store plans to begin selling its clothes in Italian specialty stores this year. You don't need sophisticated research to know that teen-agers are the nation's trendsetters. But it takes research to pinpoint just what trends they are going to adapt and then shift into the mainstream.

New York teen researcher Irma Zandl of Xtreme this month has categorized the fashion and grooming trends most likely to take off among teen-agers.

The teens who are the first to adopt trends, which Ms. Zandl calls the Alphas, are still wearing black, but they have abandoned their leather jackets for a duffel or barn coat of cloth. That look mirrors what Ms. Zandl calls teens' emerging interest in the mountains, lake and woods of the Pacific Northwest, instead of the beach scene in California.

Jeans are still an important look for teen-age girls, the majority of whom prefer Levis, while the boys like the baggier looks of Girbaud. For both, jeans are worn big and loose.

Alphas have given up their attachment to athletic shoes and traded them for boots, which Ms. Zandl said will be the footwear of the '90s. The kind of boot doesn't seem to matter, as the bulky harness boots and Doc Marten's are as popular as cowboy and motorcycle boots.

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