Former Arundel Hospice Takes A Shine To New Name

Directors Of Hospice Of The Chesapeake See Expanded Mission

January 06, 1992|By Jill L. Zarend | Jill L. Zarend,Staff writer

The Arundel Hospice has changed its name to reflect an expanded mission throughout the region. The 12-year-old Millersville organization began the new year as the Hospice of the Chesapeake, complete with a new logo featuring a lighthouse beacon shining over the bay.

"It'sreally an attempt to send a message," said Lars Egede-Nissen, president and chief executive officer.

"We are truly there whenever you may need us. It (the lighthouse)symbolizes the spirit of hospice care -- life-threatening illnesses is a terrible storm -- and when you are in that storm we can be a beacon."

The non-profit health agency cares for the terminally ill, making it possible for them to spend their last few weeks or months athome surrounded by loved ones.

Volunteers also operate a bereavement center that provides counseling to those grieving the loss of a loved one.

"The (name) change is triggered by the tremendous growthwe have had, we really are feeling a dynamic atmosphere here. Thingsare happening in great ways for the organization," said Egede-Nissen, who has headed the organization for six months.

The number of families served by the hospice doubled between 1989 and 1990, from 167 to 333.

In the Bereavement Center, individual counseling has increased from 57 clients in 1989 to 480 in 1991. The center's support groups served 198 people in 1989, and 319 in 1990, an increase of 61 percent. All of the 1991 statistics were not available.

Another reason for the name change was similarity of the name to the Hospice of Anne Arundel Medical Center in Annapolis.

"There are two hospices inthe county," said Egede-Nissen. "The names technically were different, but some people think the names sound alike. Now, there will not be any confusion. It is good for both hospices, there will be no doubtof who we are."

"We are trying to cover all of Anne Arundel County and need to create a much better image and it will save confusion,"said Hank Laughton, chairman of the board.

The idea for the name and lighthouse logo was chosen by Egede-Nissen and members of the board of directors. The blue and green logo features a lighthouse with beams of light coming from its beacon.

Tom Adams of Arnold designedthe logo. New signs were put in place Thursday morning at the Millersville hospice.

Along with the new name and logo, there were titlechanges for some administrators.

"The new titles are in line withwhat other organizations have and are doing and as a sign that we are growing," said Egede-Nissen, whose title was changed from director to president and chief executive officer.

Eileen Lachijan, formerly the patient care coordinator, is now vice president of clinical services. Laughton, who had been president, is now chairman of the board, and Walter R. Hampe, former vice president, is the vice chairman ofthe board.

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