David London, 79, retired chairman of the board of the Westminster Shoe Co., died yesterday at his Pikesville home of apparent heart failure.
Funeral services will be held at 1 p.m. tomorrow at the Levinson funeral establishment, 6010 Reisterstown Road.
Mr. London joined the shoe company during the Depression, became chairman of the board in 1958 and retired in 1975 after 45 years with the company.
A 1928 graduate of City College, he went on to graduate from the University of Baltimore in 1932 with a degree in business.
During the Depression, Mr. London was a pitcher in the Chicago White Sox farm system, moving as high as the Triple-A level. He turned down a chance to move up to the White Sox because of work with the shoe company he eventually headed.
Toward the end of World War II, he served in the Army Air Corps as a warrant officer in several posts in the United States.
Mr. London was a member of the Bonnie View Country Club and, until recently, played golf regularly. For 45 years, he was a member of the Baltimore Hebrew Congregation. He also was a member of the Miriam Lodge.
Survivors include his wife of 43 years, the former Gloria Jean Rocklin; two brothers, George and Alvin London of Pikesville; a sister, Freida Amdur of Pikesville; three daughters, Cheryl London, Judy London and Cathy London, all of Pikesville; and a granddaughter, Eva Kimberly Lichtenberg of Baltimore.