What we saw in 1991 was the beginning of the fulfillment of an oft-made prophecy, that television would follow the path of magazines in this country with ABC, NBC and CBS playing the part of the big-circulation weeklies -- Life, Look, The Saturday Evening Post -- that fell victim to specialty magazines that took their ad revenue even when they could not come close to matching their circulation.
The closest thing we have left to those old mass-circulation magazines are the news weeklies that exploit the same interest in packaged reality that made Schwarzkopf and crew the TV stars of the year. So the networks, with their huge news operations, might be searching for ways to become the Time, Newsweek and U.S. News of the air. CBS was rumored to be interested in a nightly 10 p.m. version of "60 Minutes" that would incorporate its evening news.

