Shopping in the video age

December 18, 1991|By Knight-Ridder News Service

Hartmarx offers a new '90s way to shop by video. Hartmarx sent 150,000 of its most treasured customers we assume these are people who spend lots of money on Hartmarx goods a videotape called "A Picture Perfect Holiday."

Obviously Hartmarx hopes video will help its catalog stand out from the pack, especially among the video generation.

The video done more like a film features no Vanna White clones pointing at merchandise. There's no time limit on how long any one item stays on the screen. And you can fast forward through the boring merchandise. Technology is so grand.

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