NEW YORK -- Will Marvel Entertainment Group's shareholder reports become collector's items?
Yesterday, the comic book publisher released its first quarterly report since Marvel became a public company in July. The report came out in the form of a four-page comic book, with the Amazing Spider-Man and the Incredible Hulk, two of the company's comic characters, bragging to each other about just how wonderful a quarter it was.
But if the pictures were familiar to readers, the words may have seemed a little on the formal side.
"Gross margins increased due to the favorable sales mix of publications and higher licensing revenues," Incredible Hulk explains to Spider-Man at one point. "And interest expense declined due to lower interest rates and reduced indebtedness."