Channel 13 drops in Arbitron ratings dHC

December 10, 1991

The first peek at the Arbitron November ratings book shows one significant difference from the numbers released by Nielsen over the weekend as the 11 o'clock news on Channel 13 (WJZ) drops considerably while Channel 11 (WBAL) moves into a strong second place in the late news race.

The numbers show WJZ with an 11 rating and 29 share at 11 p.m., WBAL with a 9 rating and 22 share and Channel 2 (WMAR) close behind with an 8 rating, 20 share.

In the Nielsen book, Channel 13 had a 14 rating at 11 p.m., doubling the 7 ratings recorded by both Channel 11 and Channel 2. In Arbitron, Channel 11 also had a noticeable lead with its noon news over Channel 13 -- a 9 rating compared to a 7 -- though both were virtually tied in Nielsen.

For the most part, other Arbitron numbers did not differ considerably from those tabulated by Nielsen, with Channel 2's 5 o'clock news comfortably ahead of its 5 o'clock sitcom competition and Channel 13 with its usual healthy lead at 6 o'clock.

Baltimore Sun Articles
Please note the green-lined linked article text has been applied commercially without any involvement from our newsroom editors, reporters or any other editorial staff.