Domino's Pizza Barred From Fund-raisers At Schools

December 04, 1991|By Donna E. Boller | Donna E. Boller,Staff writer

Domino's Pizza has been barred from county school fund-raisers for the rest of this school year for circulating an unauthorized fund-raising letter in two schools.

School officials took the chain's name off the list of companies authorized to do business with school organizations late last month.

The move came after Patapsco Middle School PTA President Gene Eckhart protested the letter, distributed in October to students at Patapsco Middle and Deep Run Elementary schools.

"(Your school) needs to raise money," said the letter, which offered $1 off and a $1 donation to the respective school for each pizza ordered between Oct. 28 and Nov. 3. "Show your support for (the school) and call the Domino's Pizza store serving you!"

The offer, from the Domino's at Long Reach Village Center in Columbia, was unrelated to fund-raising by any school organization.

Domino's was approved for school business in August after submitting copies of brochures and fund-raising letters to school officials. But Brenda K. Allen, administrative assistant forinstruction and school administration, said the October letter was not among the fund-raising materials that received approval.

Domino's spokeswomen Mindy Hammerman and Laura Kelly could not be reached for comment.

Deep Run PTA President Beth Wayne Vidal said some PTA leaders at her school were upset by the letter's declaration that theschool needed to raise money, which they considered misleading.

She said they did not file a formal protest with the board because they thought the letter had approval from the school system's administration.

"It seemed like a commercial through the school system," shesaid. She said PTA executive board members feared families were being hit too hard by de

mands for money, because the Domino's offer came on the heels of the PTA's annual fund-raiser, a gift wrap sale.

But Deep Run Elementary Principal James A. Pope said that when representatives of the pizza chain asked to distribute the letter to students, the school's fund-raising committee saw no problem.

"It wasn't really imposing on anyone," Pope said.

The principal said he planned to use the donations from Domino's to supplement the fund children borrow from when they forget their lunch money or to help financefield trips.

Pope said he has not received any money from the fund-raiser and doesn't know whether he will because Domino's approval has been withdrawn. Denise Kickham, first vice president at Patapsco Middle's PTA, said the school has yet to receive any money from Domino's.

Patapsco Middle Principal Stephen O. Gibson could not be reached for comment.

Allen said Domino's can apply for restoration to the approved vendor list for 1992-1993. She said she had talked with representatives of the pizza chain, "and they'll know they have to submit (for review) all the literature they're going to distribute to the schools."

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