Birds' new logo sports their hometown name

BALTIMORE RETURNS TO ORIOLES

November 22, 1991|By Mark Hyman

The Baltimore Orioles announced yesterday that they are returning to Baltimore.

Kind of.

The team unveiled a new logo composed of the Oriole bird, familiar orange-and-black script lettering and one element that is brand new -- the word "Baltimore."

The Orioles plan to use the logo on T-shirts, novelty items and team letterhead, among other places. The switch will not affect Orioles uniforms, which haven't carried the name Baltimore since 1973.

Rick Vaughn, Orioles public relations director, said the team had several reasons for seeking a new look. One is logo clutter. In recent years, the Orioles have accumulated several different insignia, including a smiling bird and the ever-popular bird in a deep batting crouch.

"It had become kind of an identification problem," Mr. Vaughn said, referring to the proliferation of bird poses. "But this should help."

The Orioles also liked the idea of timing their logo change to coincide with their move next season to Oriole Park at Camden Yards.

"Going to the new ballpark, we realized we had a chance to start from scratch," Mr. Vaughn said. "So we just took the best features of various logos and molded them into one."

Yesterday's announcement figures to please T-shirt buyers and collectors of ornithologically correct birds. But it probably will not thrill hard-core backers of the Orioles who favor restoring the name Baltimore to the team's road jerseys.

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