In a new effort to stem sliding sales of German wines in the United States, six major German producers have turned to smaller bottles in hopes of appealing to America's concerns about health.
The producers have shipped to the East Coast seven white winesfrom the highly touted 1990 vintage in 500-milliliter bottles. These bottles hold nearly 17 ounces of wine as against the 25.4 in standard 750-milliliter bottles, and are being sold at reduced prices. They give two people two glasses of wine each.
The idea, conceived by P.J. Valckenberg, a Rheinhessen shipper, isaimed at countering the 75 percent decline in the sale of German wine in this country since 1984, when sales reached an all-time high.