Pay-per-view game falls through

November 08, 1991|By New York Times tHC *B

A plan to televise the Nov. 16 Notre Dame-Penn State game on a pay-per-view basis was scuttled yesterday when ABC Sports, the College Football Association and SET Pay-Per-View agreed that one week was inadequate time to market the contest to potential buyers.

"It's not going to get done," said Mark Mandel, a spokesman for ABC Sports. An executive of SET, speaking on the condition that he not be named, said: "It was a wise decision not to pursue it until we can do it right. We were getting real tight on the time frame."

SET has produced pay-per-view events on short notice before, but this game would have set a standard for quick turnarounds.

Most pay-per-view offerings require more than a month to create promotion geared to raise consumer awareness and provide marketing support to cable-system operators, who sell such events directly to their subscribers.

The prospect of Notre Dame-Penn State on pay-per-view was raised a week ago in talks between ABC and SET because it is one of three regional games on ABC that day, available to only half the country, including New York.

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