War on Alcohol

Anna Quindlen

November 07, 1991|By Anna Quindlen

WHEN SHE was in fourth grade the girl wrote, "What do you think it does to somebody to live with a lot of pressure?" Starting at age 8 she had been cashing the public assistance check each month, buying money orders, paying the bills and doing the grocery shopping. One little brother she walked to school; the other she dressed and fed before leaving him at home.

Their mother drank.

"The pressure she was talking about wasn't even the pressure of running an entire household," said Virginia Connelly, who oversees substance abuse services in schools in New York City. She didn't know there was anything strange about that. The pressure she was talking about was the pressure of leaving her younger brother at home."

Surgeon General Antonia Novello has opened fire on the alcohol industry, complaining that too much beer and wine advertising is aimed at young people. Her predecessor, C. Everett Koop, did the same in 1988, and you can see how radically things have changed: Spuds MacKenzie is out and the Swedish bikini team is in.

There's a move afoot to have warning labels on ads for beer, wine and liquor, much like the ones on cigarettes. Dr. Novello didn't mention that; she said she would be taking a meeting with the big guys in the liquor industry. That's not enough.

There's no doubt that beer ads, with their cool beaches, cool women and cool parties, are designed to make you feel you're cool if you drink, milking a concern that peaks in most human beings somewhat shy of the legal drinking age. And those sneaky little wine coolers are designed to look like something healthy and fruit-juicy; kids will tell you they're sort of like alcohol, but not really. This has joined "it's only beer" as a great kid drinking myth.

(I've got a press release here from an organization called the Beer Drinkers of America that notes that "many of the Founding Fathers were private brewers" and goes on to rail against "special interests" that would interfere with the right to a cold one. Isn't it amazing how much time people have on their hands?)

But Dr. Novello should take note of what many counselors discover: that the drinking problem that damages kids most is the one that belongs to their parents. The father who gets drunk and violent, the mother who drinks when she's depressed, the parents whose personality shifts with the movements of the sun and the bottle. The enormous family secret.

"An Elephant in the Living Room" is the title of one book for kids whose parents drink. "When I was about 10 years old, I started to realize that my dad had a drinking problem," it begins. "Sometimes he drank too much. Then he would talk loudly and make jokes that weren't funny. He would say unkind things to my mom in front of the neighbors and my friends. I felt embarrassed."

That's the voice of an adult who has perspective on her past. This is the voice of a 12-year-old at a school in the kind of neighborhood where we talk, talk, talk about crack though the abuse of alcohol is much more widespread. She is talking about her father, who drinks: "I hate him. He should just stay in his room like a big dog." This would make a good commercial -- the moment when your own kid thinks of you as an animal.

The folks who sell alcohol will say most people use it responsibly, but the fact remains that many people die in car accidents because of it, many wind up in the hospital because of it, and many families are destroyed because of it. Dr. Novello is right to excoriate the commercials; it is not just that they make drinking seem cool, but that they make it seem inevitable, as though parties would not take place, Christmas never come, success be elusive without a bottle. It's got to be confusing to see vodka as the stuff of which family gatherings are made and then watch your mother pass out in the living room.

This is the drug that has been handed down from generation to generation, that most kids learn to use and abuse at home. I'd love to see warning labels, about fetal alcohol syndrome and liver damage and addiction. But it's time for a change, not just in the ads, but in the atmosphere that assumes a substance is innocuous because it's not illegal. For most of our children, the most powerful advertisement for alcohol may be sitting at the kitchen table. Or sleeping it off in the bedroom.

Anna Quindlen is a columnist for the New York Times.

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