Take 2 ads, call me in the morningJoe Montana's elbow...

Off the beat

October 11, 1991

Take 2 ads, call me in the morning

Joe Montana's elbow surgery may be a bad break for his football career, but it's a boost for his bank account and a pharmaceutical company.

San Francisco 49ers quarterback Montana will join tennis player Jimmy Connors in 30-second commercials, scheduled to be broadcast today, for the pain reliever Nuprin that start with the line, "I'm hurting, Jimmy."

Nuprin said it picked Montana, who underwent surgery Wednesday to reattach a torn tendon in his right elbow, because he could deliver "a powerful message."

"Like Jimmy, Joe is dealing with a lot of pain as he works through his injuries," said Peter Dolan, senior vice president of marketing and sales for Bristol-Myers Products.

But what about the pain of watching that commercial over and over?

Transaction of the day

Talk about wanting a new image: The Quad City Angels of the Class A Midwest League yesterday announced they were changing their name to the Quad City River Bandits.

Watch out for the tomahawk chops

Oh, those Atlanta Braves fans. So loyal, so true. Sort of.

Hundreds of fans camped out at Atlanta-Fulton County Stadium with grills and sleeping bags for up to two days for a chance to buy the last 3,000 National League playoff tickets yesterday. But the tickets sold out in 90 minutes.

The fans reacted by booing, yelling obscenities and cheering for the Braves' opponents, the Pittsburgh Pirates.

The quote

Cornell football coach Jim Hofner, on his team's game against Stanford tomorrow: "I'm not sure it's even David vs. Goliath. It's more like David vs. Goliath's big brother."

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