WBAL edges WXYV in Arbitron ratings

October 04, 1991|By Eric Siegel 2/3 2/3

News/talk station WBAL-AM (1090) once again edged out urban contemporary WXYV-FM (V-103) for the top spot in the local radio ratings, according to the summer Arbitron figures released yesterday.

WBAL finished with an 8.3 share of listeners ages 12 and over, compared with an 8.2 for V-103. In the spring Arbitrons, WBAL had a 9.0 share, compared with an 8.6 for V-103.

Each share point represents about 3,500 listeners in an average quarter hour.

This is the first time in two years that WBAL has finished first for two consecutive quarterly ratings periods. Either WBAL or V-103 has finished on top of the Arbitron ratings for the last 10 ratings books.

(V-103 continues to lead the Baltimore market in the less widely used Birch ratings, released last month, with a 10.3 audience share.)

In the summer Arbitrons, WBAL achieved double-digit audience shares in both the morning drive (10.7) and weekday evening (14.1) periods. Many of the latter were devoted to broadcasts of Baltimore Orioles baseball games.

Talk radio WCBM-AM (680), which had fallen out of the top 10 in the spring, climbed back in with a 3.2 share, up from a 2.9, while alternative rock WHFS-FM (99.1) fell from a 3.2 to a 2.7 and from 10th to 12th place.

The changes over the last three weeks that left morning radio here all shook up occurred too late to be reflected in the numbers for this period, which ended the third week in September.

In the 6 a.m. to 10 a.m. drive-time slot, WIYY-FM (98 Rock) fell to a 6.5 from a 7.8 under Chris Emry, who was booted off the station Sept. 9. WBSB-FM (B-104), which picked up Mr. Emry Monday, rose to a 5.7 from a 4.5 under the now-departed Glenn Beck. And the former WLIF-AM (1300) -- which Tuesday began simulcasting Washington's WJFK-FM (106.7), with shock jock Howard Stern -- managed just a paltry 0.3 share in its summer simulcasts of WLIF-FM (Lite 102).

Among music stations, the best morning drive numbers were turned in by Laurie DeYoung on country WPOC-FM (93.1). Ms. DeYoung's show got a 8.8 share, up from 7.2 in the spring and second only to WBAL.

Overall ratings

The following are the Arbitron rankings and percentage audience share for listeners 12 and over for the Baltimore area's top 10 radio stations. Each share point represents about 3,500 listeners in an average quarter hour.

.. .. .. .. .. .. .. Summer.. .. .. .. .Spring

.. .. .. .. .. .. .. .1991.. .. .. .. ... 1991

1 WBAL-AM (1090).. ... 8.3.. .. .. .. .. . 9.0

2 WXYV-FM (102.7).. .. 8.2.. .. .. .. .. . 8.6

3 WPOC-FM (93.1).. ... 7.1.. .. .. .. .. . 7.2

4 WIYY-FM (97.9).. .. .6.8.. .. .. .. .. . 7.8

5 WLIF-FM (101.9).. .. 6.6.. .. .. .. .. . 6.6

6 WQSR-FM (105.7).. .. 5.9.. .. .. .. .. . 5.6

7 WBSB-FM (104.3).. .. 5.6.. .. .. .. .. . 4.0

8 WMIX-FM (106.5).. .. 5.1.. .. .. .. .. . 6.0

9 WCBM-AM (680).. .. . 3.2.. .. .. .. .. . 2.9

10 WWIN-FM (95.9).. .. 3.0.. .. .. .. .. . 4.1

Drive-time ratings

The following are the Arbitron rankings and percentage audience share for listeners 12 and over in the morning drive-time (6 a.m. to 10 a.m.) for the Baltimore area's top 10 radio stations. Each share point represents about 3,500 listeners in an average quarter hour.

.. .. .. .. .. .. .. ..Summer.. .. .. .. ..Spring

.. .. .. .. .. .. .. .. 1991.. .. .. .. .. . 1991

1 WBAL-AM (1090).. .. . 10.7.. .. .. .. .. . 11.7

2 WPOC-FM (93.1).. .. .. 8.8.. .. .. .. .. .. 7.2

3 WXYV-FM (102.7).. .. . 7.2.. .. .. .. .. .. 8.6

4 WIYY-FM (97.9).. .. .. 6.5.. .. .. .. .. .. 7.8

5 WQSR-FM (105.7).. .. . 5.9.. .. .. .. .. .. 5.8

6 WLIF-FM (101.9).. .. . 5.8.. .. .. .. .. .. 6.6

7 WBSB-FM (104.3).. .. . 5.7.. .. .. .. .. .. 4.5

8 WMIX-FM (106.5).. .. . 4.9.. .. .. .. .. .. 5.5

9 WCBM-AM (680).. .. ... 4.3.. .. .. .. .. .. 3.0

10 WWDC-FM (101.1).. .. .3.0.. .. .. .. .. .. 2.2

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