WARNER BOOKS, publisher of "Scarlett: The Sequel to Margaret Mitchell's 'Gone With the Wind,' " is spending $600,000 on publicity and publishing 900,000 copies.
To maintain the suspense of what happens to Rhett Butler and Scarlett O'Hara, no store could display the book until today. No reviewer or writer saw the book before Saturday (when it was delivered to homes, for added privacy), and they had
to promise not to print anything until today. The only foretaste was an excerpt in Life last month that left off with Scarlett pregnant by Rhett and Rhett married to another woman.
But the main one-two (and three-four) are reserved for today, when author Alexandra Ripley will be everywhere: "Good Morning, America," then a press conference for 90-odd members of the foreign press, to be followed by CBS News, Entertainment Tonight and CNN.