HOLLYWOOD -- In an ambitious bid to pressure Hollywood to hire more blacks, the NAACP announced a plan yesterday to establish a national office here to oversee the entertainment industry and to negotiate "fair share" agreements with individual networks and studios.
If the agreements are reached, they would be the broadest accords of their kind in the motion picture and television world since the civil rights battles of the 1960s.
The NAACP launched a similar campaign against the record industry in 1987, after releasing a report alleging "rampant" racism.
Last year, the organization signed its first fair share agreement with a record company, CBS Records, after threatening a boycott.
The NAACP has signed fair share agreements -- in which companiesagree to hire more minorities both as employees and contractors -- with 65 major corporations, including McDonald's restaurants, General Motors, Pacific Bell and Safeway stores.