You haven't seen the last of "Thelma & Louise," the female buddy film that, after opening in May, sparked a flood of controversy over its portrayal of the current state of male-female relationships, snagged the cover of Time magazine -- and grossed $42 million to boot.
Because the movie has become what Don Barrett, senior vice president of marketing for MGM-Pathe, calls "a real cult film for women," the studio has taken the unusual step of adding 99 theaters to the release schedule in the movie's 17th week of release. And, this Friday, "Thelma & Louise" will open in an additional 300 venues -- primarily college towns. By this point, most movies that aren't blockbusters have dropped and keep dropping screens.
"This movie has skewed older rather than younger, toward the 25- to 40-year-olds -- women who were part of the women's liberation movement or who see themselves as benefiting from same," Barrett says. "We're going after the under-25s, those women who never experienced the struggle or fought for the right to be counted."