Personal business reporters have a shelf full of books, but some are referred to more often than others.
Some of them are:
* "The Wall Street Journal Guide to Understanding Money & Markets" (AccessPress, New York, $12.95). The essential primer the agate type financial listings of any news paper, not just the Journal.
* "Making the Most of Your Money" (Simon & Schuster, New York, $27.50). Personal finance expert Jane Bryant Quinn keeps her prose lean, so when her latest book fills 900 pages, you know it's crammed with information.
* "Barron's Dictionary of Finance and Investment Terms" (Barron's, New York, Barron's Educational Series, $7.95) reaches both the sophisticated investor and the novice.
* "Investor Alert!" (Available from the Benjamin Co., 21 Dupont Ave., White Plains, N.Y. 10605; the Council of Better Business Bureaus, 4200 Wilson Blvd., Arlington, Va. 22203; or the North American Securities Administrators Association, 555 New Jersey Ave. N.W., Washington, D.C. 20001. Cost is $4.95.)
Here's the scoop on the scams, from penny-stock sales people to precious metals rip-offs.
* "The Fidelity Guide to Mutual Funds" (Fireside Books, New York, $14.95) sounds like it would be a glorified ad for Fidelity Investments, the nation's largest mutual fund company. But Fidelity figures no more prominently than any other mutual fund company. The guide tells how mutual funds work, and how you can use them to reach your investment goals.