Jim Palmer pitched against the best of them as a Baltimore Oriole; now he'll take on the likes of Oprah, Phil and Geraldo.
Mr. Palmer, the Hall of Famer perhaps equally famed for modeling Jockey underwear, is embarking on yet another career as host of "Living Today," a daily, 30-minute talk show.
Mr. Palmer will begin filming a pilot of the show Sept. 30 at several Baltimore area locations, including the Kids' Diner downtown and the Homeland neighborhood. Plans call for the show to be shot locally except in the winter, when it will follow Mr. Palmer to his Florida residence.
Producer Samuel J. Maturo expects to announce a syndication deal for the show, which he hopes will begin airing early next year.
Mr. Palmer said yesterday he is excited about the venture, his first extended foray into non-sports TV. He said he has not yet signed with WMAR to do play-by-play for Orioles broadcasts, but the new show would not conflict with his sportscasting.
"It's nice to have alternatives in life," said Mr. Palmer, who in the past has also broadcast on ESPN and ABC. "The format is to do this show on location and have actors doing simulations of different situations. We'll deal with some of the same issues as [other daytime talk shows], but a little bit more light-heartedly."
"We're not doing talking heads," agreed Mr. Maturo.
Mr. Maturo said he selected Mr. Palmer -- after originally considering Joe Namath -- because of his popularity with the target audience, women aged 22 to 55.