Newspaper to debut in Harford

August 20, 1991|By Bruce Reid | Bruce Reid,Evening Sun Staff

A new biweekly newspaper is scheduled to make its debut in Harford County next week, and its owner says he wants the publication to appeal to the younger homeowners who flocked to the county in the 1980s.

Robert A. Lippman, 31, owner of the paper, the Harford Edition, recently has been circulating a 28-page prototype of the paper to potential advertisers. He said the premiere issue of the free paper is to be hand-delivered to about 21,000 homes late next week. Also, about 7,000 copies are to be distributed to street boxes in and around Bel Air and other towns.

"We're definitely taking a stand on some things," said Lippman, who recently left his job as advertising director at the City Paper, a free paper in Baltimore. "It's a different type of paper than anything else up here," he said.

Lippman acknowledged that his paper will be competing for advertising with a number of weekly and daily publications at a time when the recession has caused a drop in advertising sales. But, he reasoned, the recession also means other people might not be willing to start a similar paper.

Those papers include the Aegis and its sister papers -- the Record, the Sunday Weekly and the APG News -- all are owned by the Baltimore Sun Co., which is owned by the Los Angeles-based Times Mirror Co.

Three Baltimore Sun papers circulate in Harford: The Evening Sun, The Sun and The Harford County Sun, which is included in the Sunday edition of The Sun.

The Harford Edition has no outside investors, Lippman said. "It's my own hide, my family's hide," he said.

Lippman also has a partner whom he declined to identify, saying the partner is still working at another job.

Barbara A. Risacher, a former Harford County Council member who is writing a column on politics for the paper, said, "I think it's incredibly important that there be more than one owner of local newspapers."

Lippman's paper also will have a regular column on environmental issues, features on sports, a column about local people, entertainment calendars, video reviews and other features.

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