Battle of the sensesFragrance companies are going head to...


August 15, 1991|By Edited by Catherine Cook

Battle of the senses

Fragrance companies are going head to head this fall with the launch of four new fragrances backed by multimillion-dollar marketing campaigns that are breaking records in their scope.

Estee Lauder is giving us Spellbound, Calvin Klein is selling Escape, Elizabeth Arden/Parfums International is promoting Elizabeth Taylor's White Diamonds and Chanel is introducing Egoiste, a scent for men, that was previously available only in European markets.

Hecht's is banking on the success of this unprecedented advertising extravaganza and has arranged to be the exclusive purveyor of Spellbound, Escape and Egoiste as they're introduced in this area over the next few weeks.

Hecht's will offer customers the chance to meet Elizabeth Taylor at a private tea and reception on the day of her personal appearance at the Tyson's Corner store on Sept. 13. To qualify, you need only purchase a bottle of her signed, limited edition 1 ounce perfume for $300. For more details, call (800) 852-2433.


The darker-skinned market is turning out to be a lucrative target for cosmetic companies and more are jumping on the bandwagon each year. The latest is the Body Shop, which recently introduced Shade Extensions, new colors designed specifically for darker complexions.

The choices include foundations in rich tan and mahogany, eye shadows in such shades as gun-metal green and damson plum and lipsticks in copper, wine and cerise. All the eye, cheek and BTC lip colors are also designed to work on paler complexions.

The Body Shop, an environmentally friendly company started in England in 1976, has locations in White Marsh Mall and Harborplace.


All too often large-sized kids have to make do with unfashionable clothes found in adult departments, which then must be expensively or inexpertly cut down to their size.

A new catalog from J. C. Penney, however, has arrived just in time to make this year's back-to-school shopping a happier experience for husky boys and girls in the 7 to 12 age range.

Kids will find all the new fall trends and many of their favorite brand names in the 24-page catalog. Clothes by Levis, Bugle Boys and Cotler can all be found, modeled by large-sized kids.

The catalog includes everything from double-breasted jackets for boys, to washed denim dresses for girls and undergarments for both.

Call (800) 222-6161 for a free catalog.


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