Slow sales prompt Pier Six to review season schedule

August 07, 1991|By Nestor Aparicio | Nestor Aparicio,Evening Sun Staff RHC aBB

IN THE WAKE of Pier Six Concert Pavilion's sudden cancellation of last night's show, the amphitheater's management has begun to take a hard look at its schedule and consider measures to take to prevent any more cancellations.

Pier Six, which has held eight shows since reopening on July 25 with almost 1,200 additional seats, has lost money on all but two acts -- John Denver and Patti LaBelle -- and it just broke even on those, managers said.

Key managers of Pier Six and the Baltimore Center for the Performing Arts, which runs the theater, will hold meetings this week to discuss the soft ticket sales of the bulk of the season's shows, general manager Karen Ritgert said.

"We have hit advertising hard this year, especially radio advertising, and there just hasn't been any response," Ritgert said. "We want to see what we can do better to promote the shows and give them a chance to work."

Despite promotional efforts, the "A Night on the Town" concert that was to feature James Ingram, Patti Austin sold only 748 tickets. The expanded amphitheater holds more than 4,000 seats.

Pier Six announced the cancellation the same day the show was to take place. Facility manager John Wright, who does much of the booking, said that a last-minute cancellation won't happen again.

"The last thing you ever want to do is cancel a show," he said. "We wanted to give the Ingram show every opportunity to work. There was no movement in sales and there was nothing left for us to do."

Of the remaining 21 shows, Ritgert said, sales are slow "on the bulk of them, with the exception of Reba McEntire [Aug. 16] and Anne Murray [Aug. 20]. That doesn't mean any of the shows will be canceled, but we have worries about covering the costs for most of them."

Pier Six's plight is not unlike that of other outdoor facilities, including Merriweather Post Pavilion, which have struggled with sluggish sales.

Ticket prices have increased during the past few seasons, factor that may affect sales. Last year's highest ticket price at Pier Six was $28.50. Patti LaBelle's shows this past weekend were $32.50 and Ritgert said the second show sold just 1,600 seats.

"Our ticket prices are in line with what is happening nationally," she said. "The problem is that the acts look at the size of the venue and the gross potential and speculate everything around the show being a sellout. The promoter, which is us, takes all of the risk."

Pier Six's season continues tomorrow with "The World Beat Tour," featuring Ladysmith Black Mambazo.

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