Frills are out and the basics are in, according to a national survey of food editors by the Food and Beverage group of Hill and Knowlton, a public relations firm.
The director of the group, B. J. McCabe, said food editors in 115 U.S. markets were asked to name the topics of most interest to their readers. Stories and recipes concerning low-fat foods and cholesterol were No. 1, with general nutrition No. 2. Rounding out the top five were fat-free foods, food safety and basic cooking. Making up the rest of the top 10 list were microwave cooking, food labeling, weight loss or maintenance in a tie, comfort foods and sugar substitutes.