There's no escaping scent strips

July 31, 1991

Unless you want to have a sneezing fit, don't open any magazines for the next few months.


Because three monster perfumes are about to be launched by Calvin Klein (Escape), Elizabeth Taylor (White Diamonds) and Estee Lauder (Spellbound). The new perfumes, all of which are said to be in that overwhelming Giorgio vein, will be introduced through scent strips in major magazines.

More than 70 million strips will be inserted in magazines from now through the fall. And if that's not enough to get your nose to itching, imagine the perfume demonstrators that will be laying in wait at the department store to spritz you.

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