Are these ads directed at minorities?I am writing out of...

the Forum

July 05, 1991

Are these ads directed at minorities?

I am writing out of concern for the lack of objectivity in the lead paragraph of Alisa Samuels' June 27 article addressing the PowerMaster malt liquor advertisements.

The story, which was laudable because it included remarks from a broad range of local individuals, asserts in its lead paragraph that PowerMaster's marketing tactics are addressed specifically to minorities. This is apparently the position of the federal Bureau of Alcohol, Tobacco and Firearms.

However, the use of this in the story's lead implies that it is a fact that PowerMaster's marketing is designed for this end. This may or may not be true. G. Heileman Brewing Co. officials could not be reached for comment. Thus the true intent of the company's ads remains a matter of debate best left for the editorial page. This aspect of the story was indeed treated in your lead editorial that day.

Furthermore, the "It's your call" box contains the same assertion. Perhaps it would be better to ask callers, as a part of this feature, if they feel PowerMaster's ads target minorities. Such questions of opinion are fair game for editorials, but not news stories and introductions to "It's your call" boxes.

Patrick M. Kulesa

Linthicum

Racist editorial

Your recent editorial "Keep the pressure on" (June 13) regarding South Africa was wholly uncalled for, but considering the source, it fits in well with an ultra-liberal publication and racist, hate-mongering columnists. The fact of the matter is that the sanctions have harmed the blacks, in spite of what so-called hero Mandela and the hypocritical Tutu claim. The lifting of sanctions is long overdue. In fact, they should never have been imposed. The U.S. had no business meddling in the affairs of South Africa in the first place, as apartheid happened to give a great majority of blacks there a better standard of living compared to blacks in other African countries.

It's high time the U.S. and its racist individuals and organizations learned to mind their own business and turned their attention to more pressing domestic matters, of which there are many.

David E. Roch

Baltimore

Japanophobic

The United States is going to hell in a handbasket. Or one would think so after reading Michael J. Davis' letter to the editor June 5. Davis noted that the Worldbridge project in Middle River is but another example of the Japanese takeover of America. He's not alone ` other soothsayers have claimed that the 1990s will see the downfall of the United States.

But let's keep in mind a few things: 1) Japan's money is an investment in the U.S. We are a large continent. If the Japanese want to spend billions for a small plot of land, why stop them? 2) The money will be recirculated and add to the nation's prosperity. 3) Essex needs all the help it can get. Davis should be salivating over this once-in-a-lifetime opportunity for lowly Essex instead of wasting his and his community's time being a Japanophobic. Essex will thank you.

Keith Britt

Cockeysville

Job safety

The statistics on job-related accidents and fatalities are impressive (The Evening Sun, June 24). Unquestionably, loss o life and job-related trauma and disability are a tragedy.

These events are a tragedy for employers, too. While some may be guilty of having introduced workers into an unsafe environment, the majority are well-intentioned people concerned for the welfare of their work force. The cost to them is terribly high.

A major motivator for employers is a fact mentioned only briefly in your article ` workers' compensation insurance rates are rising out of control. If the statistics on the carnage in the workplace fail to impress, the financial cost is clearly a factor that may bring about improvements.

I deal daily with the results of poor safety practices, and I know that employers are being hit in the pocketbook as well as the heart. Nonetheless, I am convinced that the pain and suffering ` as well as the financial burden ` can be eased with proper attention to all the dimensions of this problem.

Marcia P. Burgdorf

Baltimore

Truth unclothed

Regarding the recent column by Dan Rodricks in which he wrote about the nude Olympics in Darlington:

Rodricks may enjoy poking fun at the food facilities in that area of Harford County, but at least the folks around there know how to spell the plural of the word "tablecloth" ` something Rodricks obviously doesn't.

Shame on your writers who can't and your editors who don't!

Michael B. Danish

Aberdeen

Missing voice

I was saddened to read of the passing of Gilbert Byron, whose evocative articles on nature appeared in Other Voices.

His picturesque writings will certainly be missed.

Geraldine Segal

Randallstown

Brutality charge

In reference to Mike Klingaman's series, "Incident on McElderry Street" (May 29-31), the fact that Officer Nick Tomlin's attorney declined comment on an ongoing case does not mean Mr. Klingaman had no duty to investigate both sides of the story.

We all know that a lawyer can turn a punk with an attitude into a softball coach with an $11 million black eye. But Klingaman does real damage when he accepts at face value a story that could easily be investigated.

I will never again criticize a police officer for sitting in Dunkin' Donuts. Where else can you avoid a lifetime of legal bills and get a good cinnamon doughnut at the same time?

Daniel Tisdale

Baltimore

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