Disney plans a major push for its videos

July 05, 1991|By Los Angeles Daily News

Walt Disney Co. has announced a $75 million promotional push for its home video business that is expected to help compete with next month's release of 20th Century Fox's "Home Alone."

Disney Home Video, which led the industry in video sales to consumers last year, said its plan includes print advertisements in magazines such as Good Housekeeping and Ladies Home Journal, rebates tied with Procter & Gamble's Downy Fabric Softener and Tide detergent and giveaways of backpacks and gift boxes.

The promotions are tied to 94 old and new Disney video releases, including the animated version of "Robin Hood" this month, four "Talespin" cartoon packages in August and "The Rescuers Down Under" movie in September.

"Home Alone" is widely expected to be the biggest single videocassette release of the year.

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