Brouhaha

It's your call

June 28, 1991

&TC Nearly two-thirds of callers to SUNDIAL say the G. Heileman Brewing Co. should not target young black men with its potent malt liquor, PowerMaster, but a majority of callers would not have the brewer withdraw the product from the market.

Of 481 callers, 306, or 64 percent, said the brewer should not target young black men, and 175 callers (36 percent) said the company should. Only 207 callers, or 43 percent, wanted the brewer to withdraw the product from the market, while 274 (57 percent) thought otherwise.

"It's Your Call" represents a sampling of opinions from certain segments of the community, but it is not balanced demographically, as a scientific public opinion poll would be.

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