Little company uses big stars to record audio tapes for children

June 26, 1991|By Steven Rea | Steven Rea,Knight-Ridder

Mark Sottnick has directed some of the biggest names in Hollywood: Meryl Streep, Jack Nicholson, Cher, Sir John Gielgud, Jeremy Irons, Robin Williams, Glenn Close, Jodie Foster, Danny Glover, Kelly McGillis, Whoopi Goldberg, Kathleen Turner, Michael Caine.

And he's seen a side of them that most film directors never see.

"It's very funny and it's been a privilege to watch them act," says Sottnick, who heads up Rabbit Ears Productions, a little, Connecticut-based company whose audio and video tapes feature the voices of said luminaries, re-enacting fairy tales and storybook classics.

"It's real different for them, just using their voices. With a camera, they're used to almost not acting working for film requires a very low-key form of performance."

But in these stories -- "The Velveteen Rabbit," "The Ugly Duckling" and "Pecos Bill" among 'em -- the actors, he explains, "are everything. They are all the characters, and they are the left-hand side of the script -- they're giving the action as well."

Often times, Sottnick would find himself behind the glass in the recording studio ("I go wherever and whenever -- most definitely at their convenience"), in awe: "These people are all over the place. They'd be making faces, gesticulating, popping their eyes out -- stuff they'd never do on film."

Sottnick recruited his first star in 1985. Through "a friend of a friend" he managed to get his sales pitch (and he's an artful pitcher) to Streep. The idea: for her to read Margery Williams' children's classic, "The Velveteen Rabbit." The actress, with kids of her own, agreed, and when New Age piano star George Winston committed to doing the music, the deal was set. Winston's label, Windham Hill, distributed the audio version, while Random House handled the subsequent book and video (featuring illustrations by David Jorgensen).

And the appropriately named Rabbit Ears was off.

(The visuals in the first and all subsequent Rabbit Ears offerings are illustrated images that are "cross dissolved" -- that is, while there is no animation per se, the camera pans the storyboards, focusing in on elements of the page; the illustrations are overlayed and dissolved on top of one another, giving the viewer a sense of heightened motion -- and emotion.)

Sottnick, an amiable, self-deprecating, but palpably savvy marketer, grew up in Philadelphia. His interest in film and children's literature was shaped in the 1970s, when he worked as a public school teacher in Rhode Island and, for a time, as a segment producer for "Captain Kangaroo." He decided to go back to school -- to Yale -- where he earned a Masters in children's literature and film.

The concept of Rabbit Ears came about as a result of "a couple of different events. One was watching TV with my daughter -- when she was little, we watched a show and it was awful. She enjoyed it and I was practically livid, standing there and arguing with a 3-year-old over the quality of the animation.

"Also, working on some programs for 'Captain Kangaroo,' and reading to my kids, I became obsessed with the fact that television was this very passive experience, without art, without traditions ... and on the other hand what you had in print form, in storytelling, was generations and generations worth of wonderful material.

"I thought that there must be a way to be able to deal with this in video and really break all thinking about how you're going to handle animation. I saw it as an artistic opportunity, and I certainly saw it as a marketing opportunity. Because if I felt this way I'm sure there were other adults, other parents, feeling this way."

Sottnick tells a story: "One year, I worked for a large food company which shall remain nameless. I was right out of college. And what they were doing at the time, they had a maple syrup product and they would reduce the amount of maple syrup in this product by one percent or two percent a year, systematically lowering people's expectations of taste and quality. To the point that by now people can't eat real maple syrup -- they use this cane syrup in which they purposely lowered the taste.

"I hate to sound too crusading, but I think that if video is going to be the medium for storytelling, if this is the main way in which people are going to gain information, then it should be good. It should be really good. We should not be lowering people's taste."

Rabbit Ears' 18 "Storybook Classics," which include Jack Nicholson's reading of "The Elephant Child" (to Bobby McFerrin's musical vocalizing) and Robin Williams' "Pecos Bill" (with music by guitar great Ry Cooder), have proved a big success for Sottnick and his small crew of co-workers. So much so that he has just launched a new series of international stories, "We All Have Tales," culled from folk legends around the globe.

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