USOC listening for false rings

June 11, 1991

The U.S. Olympic Committee doesn't care how other advertisers sell their goods, as long as its trademark and name aren't attached to them.

The interlocking rings and the designation "Olympic" are the USOC's property, the sole source of revenue that supports the U.S. Olympic team and its training centers.

And now the city of Atlanta, which will play host to the 1996 Games, knows the committee means business.

City officials had planned to plant tens of thousands of trees in Atlanta before the 1996 Games, calling it the effort "Trees for Olympic Atlanta."

But the USOC's attorney wrote a letter to Mayor Maynard H. Jackson and now The Metro Atlanta Tree Planting Committee is looking for another campaign slogan.

Our suggestion: "Going for the Marigold."

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