LOS ANGELES -- One company will introduce a joy stick for steering a car. Another will bring out a specially designed Ford Thunderbird. Others are marketing products ranging from special scuba equipment to infrared devices for operating a computer.
They are among the innovations to be displayed today as companies that specialize in equipment for the disabled introduce their latest products at Abilities Expo, which runs through Sunday at the Anaheim Convention Center.
Marketing products for the disabled has become a $1.6 billion a year industry.
But selling them is a challenge, said Andrew Loduha Jr., president of Ricon Corp., a maker of wheelchair lifts in Pacoima, a suburb of Los Angeles.