HOLLYWOOD -- Who is the heir to Batman and Dick Tracy in this year's summer-movie merchandising tie-in sweepstakes?
Get ready for Robin Hood breakfast cereal and Terminator video games.
If Hollywood's production companies have their way, you'll be seeing a lot of these characters on T-shirts and pajamas, as toys and video games.
About 35 percent of yearly movie admissions are sold during the summer. "When you've got that kind of potential for audience," says Carolco Pictures' president of licensing, Danny Simon, "the kind of exposure you get with film tie-ins is vital for us."