The typical U.S. consumer

April 21, 1991

Are you a typical consumer? Betty Crocker recently held a Food Issues Forum that revealed the following:

*Three-fourths of all consumers in a recent survey considered themselves experienced cooks, with only 4 percent calling themselves gourmet cooks.

*One out of two American consumers would continue buying preferred brand names during a recession; about one out of four would switch to a less expensive product.

*The top 10 items in pantries are ketchup, mustard, vegetable oil, cinnamon, margarine, spaghetti, seasoned salt, chili powder, potatoes and soy sauce.

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