TeleconferencingIf you're terrified of teleconferencing...


April 15, 1991


If you're terrified of teleconferencing, you have a lot of company.

"For some, participating in a meeting by telephone and addressing a group of individuals they can't see may be uncomfortable or nerve-wracking," says Joe Morrison, president of Darome Teleconferencing, a teleconference services company.

He offers these pointers:

* Rehearse before the meeting -- when you don't have to worry about being critiqued. "Once prepped, you'll come across more at ease and in command," he says.

* Take a deep breath before you speak. "It's routine advice but quite effective," he says.

* Speak as you would in an auditorium, to add vitality and strength to your voice. "You can't talk to 50 people the same way you talk to one person. Your voice requires more 'oomph' to lend it authority during a teleconference."

Job hunting

"If you're trying to find a job during this recession, be sure to talk about 'segmentation,' 'targeting,' 'niche businesses' and 'the customer,' " recommends Louis A. Hoyda of the executive search firm Thorndike Deland Associates.

Unlike the last recession, when the buzzwords were "bottom line" and "cost cutting," most companies today seem intent on marketing their way out of the recession. And if they're hiring anyone, it's executives with marketing expertise, Mr. Hoyda says.

"While job opportunities in most other functions are few, demand for senior-level marketers has actually increased," he says.

European expansion

Fully 54 percent of major U.S. companies are planning to expand into Western Europe during the next five years and another 39 percent have similar designs on Eastern Europe, according to a survey by Robert Half International Inc., the personnel firm.

Many executives polled in the survey cited concerns related to such staffing barriers as culture and language (38 percent) and finding qualified nationals (31 percent). Expansion in Europe through joint ventures or acquisitions is seen by those polled executives as a way to overcome these concerns, many executives indicated.

"The European Community represents a potential $5 trillion market and American companies are wise to realize that they can't expect to move in and continue with business as usual," says Max Messmer, the chairman and CEO of Robert Half.

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