A season of surprises

April 11, 1991|By Catherine Cook

Some of this spring's best sales have come as surprises.

"In a season when customers were supposed to be wanting to buy safe because of the economy and everything, we found what they really wanted was something new," says Nancy Chistolini, vice president of creative merchandising at Hecht's. "They didn't want a basic jacket, but one with fancier buttons or braid or trim.

"And I won't say the unitard was a blowout, but at $48 apiece, they did very well for something that wasn't a necessity. The black stirrup pants really took off, and I wish we had more of them. I think it's because you have to have a very good figure for a catsuit, but the stirrup pants fit a lot more body types."

Customer enthusiasm for the trapeze dress surprised Nancy Sachs, fashion director for Saks Fifth Avenue. "I thought women would feel heavy in them or worry that people would misinterpret and think they were pregnant, but women love the ease," she says. "The same women might also wear very body-conscious clothes one day, but another day, maybe if they're traveling, just want to be more comfortable.

"And I've been flipped out by the success of the denim DKNY short shorts. You wouldn't believe how they're selling -- and you really have to have beautiful legs to wear them," Ms. Sachs says. Trimmed with pearls, they sell for more than $100.

Baltimore Sun Articles
Please note the green-lined linked article text has been applied commercially without any involvement from our newsroom editors, reporters or any other editorial staff.