CBS drops the soaps to pick up the ball

March 14, 1991|By David Zurawik | David Zurawik,Sun Television Critic

Some local soap opera fans are going to be in for a surprise this afternoon when they tune in to Channel 11 for their favorite CBS programs.

CBS is pre-empting all network programming starting at noon today and tomorrow to cover the NCAA basketball tournament.

That means "Young and the Restless," "Bold and the Beautiful," "As the World Turns" and "Guiding Light" will not be seen until Monday. The infotainment shows, "Current Affair" and "Inside Edition," also will be pre-empted at 4 p.m. and 4:30 p.m.

WBAL-TV will resume its normal schedule from 5 p.m. to 8 p.m. Then at 8, CBS will return to NCAA basketball -- replacing all prime-time shows with the games.

In response, ABC and NBC have mounted aggressive advertising campaigns asking CBS soap-opera fans to sample their wares today and tomorrow.

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