Beauty is the subject of Allure, a new Conde Nast women's magazine. Allure's premier March issue goes beyond makeup and hair to discuss beauty in terms of sociology, the arts, health, food and people.
Linda Wells, a former New York Times Magazine contributing editor who is editor-in-chief of "Allure," describes the magazine's identity in the first issue.
"Beauty can sometimes be mistaken for perfection," writes Wells. Allure is, blessedly, something else altogether. It is beauty with personality -- a nose that stretches a bit too long, a hairstyle that has more to do with wind than a blow-dryer, a mole that never met a plastic surgeon...It is that untouchable, indefinable element that travels far beyond physical beauty."