Jesse K. Greenbaum, a champion swimmer and golfer who spent all of his professional career in the automobile business, died of cancer Wednesday at his home. He was 65.
Mr. Greenbaum, who lived in the Towson area, retired in 1981 as owner and president of Suburban Chevrolet on Belair Road.
A 1942 graduate of Baltimore City College, he entered the University of North Carolina and was accepted into the Naval ROTC. He graduated in 1945 and was commissioned an ensign in the Navy.
He served aboard the battleship Alabama in the Philippines, at Okinawa and in the battle of Japan.
Returning to UNC in 1947, he earned a master's degree in education and physical education there.
He earned 10 letters during his undergraduate years; six in swimming, three in soccer and one in lacrosse.
He was the first Marylander to make the All-America team in swimming, and his six letters in one sport still stand as a National Collegiate Athletic Association record.
He won six national junior swimming events in the late 1940s and in 1981 set the current Maryland Senior Olympic record for the 50-yard and 100-yard freestyle.
In 1950, he and two friends swam the Chesapeake Bay from Bay Shore Park to Tolchester Beach, a distance of about nine miles, in four hours and 54 minutes.
As a golfer, he won three club championships at his home Towson Golf & Country Club course, and 15 straight club seniors championships. He scored 12 holes in one, the most recent in June of last year.
In 1984, he established the first endowed scholarship for swimming at UNC.
He is survived by his wife of 34 years, the former Frances Plewacki, two sons, Thomas Greenbaum of Los Angeles and Robert Greenbaum of Towson; and two brothers, Leon Greenbaum and Arthur Greenbaum, both of Annapolis.
Services will be held at 9:30 a.m. tomorrow at St. Thomas Episcopal Church, 1108 Providence Road.