Daytime television has been called both TV's most addictive time period and an intellectual wasteland.
It's hard to argue with either.
The soaps can steal your time away if you'll let them, the game shows can send you daydreaming about gigantic prizes. And, the talk shows . . . well, you know about the talk shows.
The only thing missing, at least by NBC's calculation, is a mid-day network news magazine program with an identifiable anchor and a bent toward women's issues.
This week NBC kicked off its new mid-day network news magazine program with an identifiable anchor and a bent toward women's issues.
It's called "A Closer Look" (12:30 p.m. Channel 2) and the anchor is Faith Daniels, late of "NBC News at Sunrise," and still the news anchor of "Today."
Now she has her own half-hour show and she's convinced the audience will arrive because, based on her own experience, she said, there just isn't that much good information available on daytime television.
"Just seven short months ago, before I came to NBC News, I was a woman at home," Daniels said. "I was on maternity leave with two kids. And, if other women who have just had a baby are anything like me, they too suffer from temporary illiteracy."
"I think we're going to be a bit of hybrid in terms of how the show will appear," she said of "A Closer Look." "We won't be a talk show, but we will have live discussions. We won't be a strict magazine show, but you'll see plenty of taped reports.
"We won't be a straight news show, but when events warrant, that's what will dictate what's on the program that day."
Right now, the event that dictates most of the coverage is certainly the war in the Persian Gulf, and that's where "A Closer Look" is looking all this week.