Seminars mix fashion and finances

January 25, 1991|By Liz Atwood | Liz Atwood,Evening Sun Staff

The 30 women sitting in the "Better Sportswear" department of the Hecht's store at Owings Mills were there for two reasons: fashion advice and financial advice.

Last weekend's seminar started with a demonstration on how to tie scarves, followed by a lecture on financial planning. The hour-long program was capped with a fashion show of the latest designer business suits.

Welcome to the 1990s where smart women want to look fashionable and fashionable women want to be smart.

"I think there has been a need for this," said Nancy Ensor, general manager of the Hecht's at Owings Mills, who helped organize the first financial planning seminar and fashion show event last year. The program was so successful last year, it is being offered twice this year. It will be held at the Hecht's store in Towson tomorrow.

Ensor said she approached the Hecht's management about the idea after her own financial planner suggested it.

"We wanted to pull in a different type of customer," said Florence Bernstein, Hecht's fashion events manager. "A woman could watch a fashion show and get some valuable information."

Some of the fashion representatives emphasized versatility in their collections, giving tips on how to stretch the financial budget.

"At first I thought it was silly," said Madeline Fox, a speech pathologist, who learned about the seminar from an ad in the newspaper. "Then I thought it was an interesting idea."

Linda Caplan, the Towson financial planner who addressed the women, explained her role is "to help you learn how to save money so you can buy all these fabulous fashions you will see."

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