Trahan, Burden & Charles Inc., increases billings by $12 milliom

January 25, 1991|By Cindy Harper-Evans

Trahan, Burden & Charles Inc., Baltimore's fourth-largest ad agency, has made some profitable business moves along with its move to new headquarters at Charles and Chase streets at the first of the year.

The agency has secured five new accounts for an additional $12 million in annual billings, said Robert Matz, chief executive officer, said yesterday. The additional business brings the agency's annual billings to roughly $58 milllion, he said.

Two of the new accounts are Pompeian Olive Oil and Winchester Homes, which TB&C wrested away from the former Jordan Azzam, which closed because of financial difficulties in October and reemerged as Azzam Jordan.

The Winchester Homes account was Azzam Jordan's largest, but it was unclear last night how the loss would effect the agency.

The other accounts are the University of Maryland Medical Center and two Harrah's casino and hotel properties in the West.

Mr. Matz qould not give the breakdown on billings but said the bulk of the new accounts were from Harah's. which accounted for an additional $4 million in business.

The work for that account will not be handled by TB&C's Baltimore office but will be handled by the agency's newer office in Reno, Nev., he said.

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