Calling trash both a "symbol and a symptom of urban decay," Mayor Kurt L. Schmoke announced yesterday the beginning of a massive advertising campaign and community-based projects to clean up Baltimore.
"It's your Baltimore. Don't trash it," is the theme of the new campaign, funded through October by the city. The slogan will be seen in newspaper advertisements, on buses and on trash cans. Promotional TV commercials will feature local celebrities such as Colts Hall of Famer Art Donovan, Orioles shortstop Cal Ripken and jazz singer Ethel Ennis.
In addition to the advertising campaign, the mayor said he will hire two community coordinators to work with neighborhood groups in organizing cleanup activities. The coordinators will also help set up recycling programs and workshops in schools to increase students' awareness of the ecological and social problems caused by trash.
The first cleanup campaign is scheduled for March 23 in Waverly. City officials said they hope such campaigns will eventually be a routine part of community activities.